They are of paramount importance, because they allow search engines to display results that best match the user’s request. The words or expressions that you think people can use to find you. The words or expressions on which you want your site to be found,.Therefore, when a user enters this word or an expression/phrase containing this word and performs a search, the link of your page is displayed and he can then discover what you offer In the world of SEO, the keyword refers to the expression or term that best gives insight into the content of your page or website and for which you would like to appear in the search results. In this first chapter, I will explain the importance of keyword analysis, but first, you need to have an idea of what the expression “keyword” and the term “keyword analysis” means 1.what does the term “keyword” mean? Chapter 3 : How to prioritize your different keywords ?Ĭhapter 1 : Why is keyword analysis important ?.Chapter 2: How to perform a keyword analysis?.Chapter 1 : Why is keyword analysis important ?.
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